Turn it on
In Ask Ace, look at the message bar: next to the model selector there's a 🏷️ Brand Profile picker. It shows No brand until you choose one.
- Click 🏷️ and choose your Brand Profile.
- Send your message as usual.
From then on, every reply in that chat is written as your brand, for your audience, avoiding your banned words. Your choice is saved with the chat, so reopening it later keeps the same brand, and new chats start with the brand you used last.
Your Global Knowledge is searched on every Ask Ace message automatically; there's nothing to switch on.
Add a specialist
Your Brand Profile answers who is speaking. A persona adds what craft they bring. Click Personas at the top of Ask Ace to add one, or mention one with @ in your message:
- @Editor (Ruthless Editor): tightens and cuts fluff
- @Copywriter (Viral Marketing Copywriter): punchy hooks and captions
- @CMO (Chief Marketing Officer): strategy and positioning
- @Blogger (Blogger Article Writer): long-form articles
With a Brand Profile selected, a persona writes in your voice rather than its default one.
Agencies: switching brands
Keep one Brand Profile per client. Use a separate chat per client, and select that client's profile in it. Because the choice is saved per chat, you can't accidentally write for Client A in Client B's thread. Choose No brand profile when you want a neutral assistant.
In Social Media Studio
Campaigns have their own Brand Profile setting in Campaign Settings. When you generate posts or chat inside a campaign, that campaign's profile is used automatically.
Try it
In Ask Ace, select your Brand Profile and send the same request from lesson 1: "Write a two-sentence bio for me." Compare it with your "before" sample.