Start from what already exists
You've probably described your business many times already: on your website, your About page, and your social bios. Ace can read those and draft a profile for you.
Create a profile
- Open Creator Studio → Social Media Studio.
- In the Brand Profiles panel, click New Brand Profile.
- In the Magic Auto-Fill banner at the top, paste your website URL and run it.
Ace reads the page and fills in what it can: name, pitch, audience, voice, and more. It takes a few seconds and uses a small amount of credits.
No website? Skip Auto-Fill and fill the form by hand. It's the same form either way, and you'll edit most fields in the next lesson anyway.
Review it like an editor
Auto-Fill gives you a first draft, not the truth. Websites are often written for search engines or investors, not for your real audience. Check each field:
- Is the target audience specific? "Small businesses" is not an audience. "Solo bookkeepers who hate sales calls" is.
- Does the pitch sound like you said it? If you wouldn't say it out loud, rewrite it.
- Are the voice adjectives real? "Professional" and "innovative" describe almost everyone. Replace them with words that separate you.
Save early
Click save even if it isn't perfect. You can edit a Brand Profile any time, and everything that uses it picks up the change on the next message.
Try it
Create your Brand Profile now, using Auto-Fill or filling it in by hand, and save it. Note the two fields you trust least; they're what lesson 5 is about.