Three layers, three homes in Ace
Ace keeps your context in three places. Each has a different job, and knowing which is which saves a lot of frustration.
1. Who you are → your Brand Profile
Your Brand Profile holds your brand name, one-sentence pitch, marketing goal, target audience, content pillars, voice adjectives, keywords, words to avoid, standard call to action, and compliance rules.
When it's used: every time. When a Brand Profile is selected, it's placed into Ace's instructions on every single message. That makes it the right home for rules that must always apply.
2. What you know → your knowledge vault
Your knowledge vault (Library → Knowledge → Global Knowledge) holds documents: your best posts, FAQs, offer details, case studies, and your full voice guide.
When it's used: when relevant. Ace searches the vault for passages that match what you're asking about and includes the best matches. It can hold far more than a profile, but a given passage only shows up when your request is related to it.
3. How you sound → voice guide + personas
Your voice lives in two places: the short, must-follow version (voice adjectives, keywords, and words to avoid) in your Brand Profile, and the long version with examples as a document in your vault. Personas such as the Ruthless Editor or the Viral Marketing Copywriter add a craft skill on top of your voice.
The rule of thumb
- If it must apply to everything → put it in the Brand Profile
- If it's reference material → put it in the knowledge vault
- If it's a skill or role → use a persona
Try it
List three facts about your business that every piece of content should respect (for example, "we only work with dentists"). Keep the list; you'll put them in your Brand Profile in Module 2.