Not every field matters equally
When a Brand Profile is active, Ace receives these fields on every message: brand name, one-sentence pitch, primary marketing goal, target audience, content pillars, brand voice adjectives, keywords to include, words/phrases to avoid, standard call to action (with its link), and compliance & safety rules. When you fill them in, it also gets the problem you solve, your solution, and your competitors and how you differ.
The wizard asks for more than that. Products and visual identity are useful for your own clarity and for other tools, such as image prompts. But when you're short on time, spend it on the fields above.
The big four
1. Target audience
The single biggest lever. Describe one kind of person, their situation, and what they're tired of.
- ❌ Entrepreneurs
- ✅ First-time founders of 1–5 person service businesses who are great at the work and hate marketing themselves
2. One-sentence pitch
What you do, for whom, and the result, in plain words and ten to twenty of them.
- ❌ Innovative solutions for modern growth
- ✅ We write and schedule a month of LinkedIn posts for consultants in one call
3. Primary marketing goal
Pick one. Content written to "build awareness" reads differently from content written to "book discovery calls." If you choose both, you get neither.
4. Standard call to action
The one thing you want readers to do, plus the link. Ace uses it whenever a draft needs a CTA, so you stop getting "Learn more!"
Compliance & safety rules
If there are things you legally or ethically can't say (health claims, financial promises, client names), write them here. Because this field is sent on every message, it's where hard rules belong.
Try it
Rewrite your target audience and pitch using the ✅ patterns above, choose one marketing goal, and set your CTA. Save the profile.