• Module 4 · Schedule & Ship
  • 1 min read · about 20 min lab
  • Builds: A scheduled week of posts and a review plan

A 15-Minute Weekly Social Media Review That Improves Next Week

Check what went live, learn from it, and plan next week in minutes.

Key takeaway & what you'll build

A content system is a weekly review, not a sprint. Check what shipped, find your best posts by the metric that matches your goal, ask why they worked, then keep, change, and drop. Run the same system four times, with last week's lessons in the new campaign's context, and that's your month.

You'll build: A scheduled week of posts and a review plan

A system, not a sprint

The difference between a busy week and a working content system is the review. Fifteen minutes at the end of each week makes the next one faster and better.

The weekly review

  1. Did it ship? Check each post's status and publish results. Retry or reschedule anything that failed.
  2. What worked? Note your best one or two posts by the metric that matches your goal: replies, clicks, or calls booked, not just likes.
  3. Why? Was it the hook pattern, the format, the network, or the topic?
  4. Keep, change, drop. Keep what worked, change one thing, and drop what didn't.

From a week to a month

Next week, reuse the system:

  • Same pillars, new core idea.
  • Start from your best-performing formats.
  • Reuse your campaign visual style.
  • Paste last week's learnings into the new campaign's Global Context, for example: "Hooks with specific numbers got 3x the replies. Use more of them."

Four runs of this and you have your month, with each week better than the last.

Try it

Write down how you'll review this week, including when, which metric matches your goal, and one thing you'll test next week. It's part of the final lab.

Hands-on lab

Ship It

Schedule every post in your week on your calendar. Submit the schedule (day, time, network, and whether it will publish automatically or be shared manually), a short explanation of your timing and network mix, and your review plan for the end of the week, including the metric you'll judge by and one thing you'll test next week.

What the AI grader checks for

  • Complete week scheduled (40%): Every post in the week is scheduled with a day, time, network, and a publishing method (automatic or manual).
  • Sensible timing and mix (30%): Timing follows the lesson's guidance or a stated reason, networks match the plan, and call-to-action posts are spaced out.
  • Review plan (30%): The review plan names a time, a metric that matches the learner's goal (not just likes), and one specific test for next week.

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