• Module 4 · Schedule & Ship
  • 1 min read
  • Builds: A scheduled week of posts on your calendar

Publish Social Posts via Buffer, LinkedIn, Webhooks, or Manual Sharing

Direct accounts, Buffer's networks, webhooks, or sharing manually.

Key takeaway & what you'll build

Choose where each post goes with Publish to: LinkedIn and Tumblr connect directly, Buffer reaches its networks with one connection, and webhooks send posts to Zapier, Make, n8n, or your own server. With nothing connected, the calendar's Post Now copies the text and opens the network for you.

You'll build: A scheduled week of posts on your calendar

Getting posts out the door

On a post's card, use Publish to: to choose where it goes, and the date and time field to set when. Publish Now sends it immediately. What's available depends on what you've connected under your campaign's Integrations tab:

  • Direct accounts: LinkedIn and Tumblr connect directly to Ace.
  • Buffer: connect one Buffer account to reach its networks, including Instagram, X, Threads, Facebook, TikTok, Pinterest, Bluesky, and more. Each Buffer channel shows up as a publish target.
  • Webhooks: send posts to Zapier, Make, n8n, or your own server, which is useful for WordPress, Slack, or a client's CMS.

One post can go to several targets at once. After publishing, the post shows its results per target, with a retry for anything that failed.

Ace's queue or Buffer's queue

If you use Buffer, choose how posts are handed over:

  • Ace mode: Ace holds the post and sends it at the scheduled time. You can still cancel it in Ace.
  • Buffer mode: the post goes into your Buffer queue right away and Buffer publishes it. You manage changes in Buffer from then on.

No accounts connected? That's fine

Your calendar still works as your plan. Posts that aren't set to publish automatically show a ➤ Post Now button on the calendar. When the day comes, click it: Ace copies the text to your clipboard and opens the network so you can paste and post. Many people start this way and connect accounts later.

Try it

Either connect one account (a direct account, Buffer, or a webhook) and set Publish to: on your scheduled posts, or decide to share manually and note which days you'll post.

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