• Module 1 · Strategy Before Posts
  • 1 min read · about 20 min lab
  • Builds: Your content plan

Plan a Week of Social Media Content with an AI Marketing Squad

Use the Ace Marketing Squad in Ask Ace to pressure-test your weekly plan.

Key takeaway & what you'll build

Ask Ace's Marketing Squad (@CMO, @Growth, @Socialite, and @Copywriter) can pressure-test your week. Ask them for a critique rather than a finished plan, then give each of your seven posts a day, a format, a network, and a goal, with mostly value and one or two clear asks.

You'll build: Your content plan

A marketing team on demand

Ask Ace includes ready-made squads: groups of specialist personas that can respond to the same message. The Ace Marketing Squad includes:

  • Chief Marketing Officer (Strategy), @CMO: positioning and priorities
  • The Growth Engineer, @Growth: what drives reach and conversions
  • The Socialite (PR), @Socialite: tone, community, and timing
  • Viral Marketing Copywriter, @Copywriter: hooks and punchy lines

How to use them

  1. Open Ask Ace. If you have a Brand Profile, select it with the 🏷️ picker.
  2. Click Personas and add two or three squad members, or mention them with @ in your message.
  3. Give them your pillars and your one core idea, and ask for a critique rather than a finished plan:

@CMO @Growth Here are my content pillars and this week's core idea. My goal is booking discovery calls. Which three formats will do the most for that goal, and what am I missing?

Asking for critique keeps the thinking yours and gets you sharper feedback than "write me a content plan."

A one-week plan

For each of seven posts, decide:

  • Day
  • Format (from the idea ladder)
  • Network (where your audience actually is)
  • Goal (reach, engagement, or conversion)

Give every post a goal. A week of all "awareness" posts never books a call; a week of all "book now" posts feels pushy. Aim for mostly value, with one or two clear asks.

Try it

Draft your seven-post plan, get one round of squad critique, and revise. That's your first lab.

Hands-on lab

Your Content Plan

Submit your three to five content pillars (with why your audience cares about each), your one core idea for the week, and a seven-post plan listing the day, format, network, and goal for every post. Add one sentence on what you changed after the squad's critique.

What the AI grader checks for

  • Pillars tied to the audience (30%): Each pillar clearly serves the learner's audience, and together they mix teaching, story, and personality rather than repeating one angle.
  • Format variety (30%): The seven posts use several different formats from the idea ladder, spun from one core idea.
  • Clear goal per post (40%): Every post has a stated goal, the mix is mostly value with one or two clear asks, and the plan reflects the squad critique.

Ask the AI course tutor

The tutor knows this whole course. Pick a question to start a conversation about this lesson.