A campaign is your workspace
In Social Media Studio, a campaign holds everything for one push: its settings, its posts, a chat with Ace, and its own knowledge. Everything you generate inside it uses the campaign's context.
Create one
- Open Creator Studio → Social Media Studio.
- Click New Campaign, give it a title (for example, "Week 1 — Retainer Pricing"), and Start Campaign.
- Open Campaign Settings and fill in:
- Brand Profile (Optional): choose yours if you have one. This is what makes generated posts sound like you.
- Active Persona: the default voice for the campaign chat. The Viral Marketing Copywriter is a good start.
- Global Context & Brand Voice: paste your pillars, this week's core idea, your goal, and your seven-post plan. You can also drop in a text or Markdown file.
Why the context field matters
Everything in Global Context & Brand Voice is sent along whenever Ace writes for this campaign. A vague context ("social posts for my business") gets vague posts. Your plan from the last lab is exactly the right thing to paste here.
Campaign knowledge
Campaigns have their own Knowledge panel in Campaign Settings. Add material that's specific to this push, such as a case study you want to reference or a landing page's copy. It works alongside your Global Knowledge.
Try it
Open Social Media Studio and look through a campaign's settings; you don't need to make one yet. In this module's lab, Plan my week makes your week's campaign with your Brand Profile already set. When it has, open its Campaign Settings and paste your content plan into Global Context & Brand Voice, so the campaign chat knows it too.