• Module 2 · Write the Week
  • 1 min read
  • Builds: A week of posts in Social Media Studio

Set Up a Social Media Campaign in Ace with Your Brand Profile

Create a campaign, connect your Brand Profile, and give it the context it needs.

Key takeaway & what you'll build

A Social Media Studio campaign holds the settings, posts, chat, and knowledge for one push, and everything generated inside it uses the campaign's context. The Brand Profile and the Global Context & Brand Voice field matter most: paste your pillars, core idea, goal, and plan there.

You'll build: A week of posts in Social Media Studio

A campaign is your workspace

In Social Media Studio, a campaign holds everything for one push: its settings, its posts, a chat with Ace, and its own knowledge. Everything you generate inside it uses the campaign's context.

Create one

  1. Open Creator Studio → Social Media Studio.
  2. Click New Campaign, give it a title (for example, "Week 1 — Retainer Pricing"), and Start Campaign.
  3. Open Campaign Settings and fill in:
    • Brand Profile (Optional): choose yours if you have one. This is what makes generated posts sound like you.
    • Active Persona: the default voice for the campaign chat. The Viral Marketing Copywriter is a good start.
    • Global Context & Brand Voice: paste your pillars, this week's core idea, your goal, and your seven-post plan. You can also drop in a text or Markdown file.

Why the context field matters

Everything in Global Context & Brand Voice is sent along whenever Ace writes for this campaign. A vague context ("social posts for my business") gets vague posts. Your plan from the last lab is exactly the right thing to paste here.

Campaign knowledge

Campaigns have their own Knowledge panel in Campaign Settings. Add material that's specific to this push, such as a case study you want to reference or a landing page's copy. It works alongside your Global Knowledge.

Try it

Open Social Media Studio and look through a campaign's settings; you don't need to make one yet. In this module's lab, Plan my week makes your week's campaign with your Brand Profile already set. When it has, open its Campaign Settings and paste your content plan into Global Context & Brand Voice, so the campaign chat knows it too.

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