From drafts to a schedule
Open your campaign's Calendar tab, or the Content Calendar on the Social Media Studio dashboard to see every campaign at once.
- Unscheduled posts sit in Drafts.
- Drag a draft onto a day to put it on that date. It lands at noon.
- To set an exact time, use the date and time field on the post's card in your campaign.
- Switch between Month and Week views.
- Changed your mind? Drag a post back to Drafts to unschedule it.
When to post
Best times vary by audience, so treat these as starting points and learn from your own results:
- LinkedIn: weekday mornings, Tuesday to Thursday, when people are at work
- X and Threads: mornings and early evenings; more often is fine
- Instagram: evenings and weekends, when people are scrolling for fun
Two rules matter more than the exact hour:
- Consistency beats timing. Three posts every week beat seven posts one week and none the next.
- Space out your asks. Don't schedule two "book a call" posts on the same day.
Try it
Plan my week already gave each post a day and time. Move any that break the rules above to a better slot, set each time on the post card, and check the spacing of your call-to-action posts.