• Module 2 · Write the Week
  • 1 min read
  • Builds: A week of posts in Social Media Studio

Social Media Hook Formulas: Six Patterns That Stop the Scroll

Hook patterns that work, and how to rewrite weak openers with the Viral Marketing Copywriter.

Key takeaway & what you'll build

Most people only see a post's first line or two, so the hook decides whether the rest exists. Six patterns work: a specific result, a contrarian take, a relatable moment, a number with a promise, a mistake, and a direct call-out. Rewrite weak openers with the Copywriter, then add a detail only you know.

You'll build: A week of posts in Social Media Studio

The hook is the post

On every network, most people only see your first line or two. If the hook doesn't earn the click on "see more", the rest of the post doesn't exist.

Six hook patterns

  • Specific result: "We cut a client's month-end close from 9 days to 3."
  • Contrarian: "Raising your prices won't fix your margins."
  • Relatable moment: "It's 11pm and you're still invoicing."
  • Number + promise: "5 costs hiding inside every agency retainer."
  • Mistake: "The pricing mistake I made for 4 years."
  • Direct call-out: "Agency owners: check this before your next proposal."

What kills hooks

  • Hype openers: "Big news!", "Exciting update!"
  • Vague questions: "Ever wondered about productivity?"
  • Wind-ups: "In today's fast-paced world…"
  • Clickbait you can't pay off. The body must deliver what the hook promises.

Rewrite with the Copywriter

In your campaign chat, or in Ask Ace with your Brand Profile selected:

@Copywriter Here's my hook: "Some thoughts on pricing." Give me five alternatives using different patterns (specific result, contrarian, relatable moment, number + promise, mistake). Keep my voice: direct, no hype.

Pick one, then make it yours. Usually that means adding a real number or detail only you know.

Try it

Rewrite the three weakest hooks in your week using three different patterns.

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