Directing on paper
You don't need film school, just a few words that make your scenes specific.
Shot types
- Close-up: Emotion, detail, a product, a number on screen
- Medium shot: Talking to camera, from the waist up
- Wide shot: Setting, context, "where are we?"
- Over-the-shoulder: Showing a screen or document from the viewer's view
- Top-down / flat lay: Desks, notes, products, hands at work
Framing and movement
- Vertical 9:16 for TikTok, Reels, and Shorts. Keep the subject centered and important text away from the edges.
- Static for talking to camera; slow push-in for emphasis; handheld for a casual feel.
Continuity
Scenes should feel like one video:
- Same person, clothes, and setting across talking scenes
- Consistent lighting, such as warm desk lamp or bright daylight
- A consistent style for any illustrated frames
Write it into each scene
Update each scene's on-screen action with the shot type and framing:
- ❌ "Person talks about pricing."
- ✅ "Medium shot, 9:16. Me at my desk, warm lamp light, looking into camera, spreadsheet visible behind me."
Try it
Add a shot type and framing to every scene's on-screen action.